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Elizabeth Arden details

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Elizabeth Arden

Description:

Elizabeth Arden, Inc. is a major American cosmetics, skin care and fragrance company founded by Elizabeth Arden. As of September 7, 2016, the company is a wholly owned subsidiary of Revlon, Inc.

The company was founded as Red Door salon on Fifth Avenue in 1910. Arden's company was then sold to Eli Lilly and Company in 1971 for $38 million ($239,896,467 today). Eli Lilly and Company sold Arden to Fabergé in 1987 for $657 million. Arden's cosmetics company continues to trade today, and was bought from Unilever in 2003 by FFI for $225 million, a New York company. They changed the company's name to Elizabeth Arden, which was publicly listed (NASDAQ: RDEN). The company is located in Pembroke Pines, Florida, a suburb of Miami.[3] The company continues to offer color coordinated make-up sets, as well as an extensive line of skin care products and treatments.
Past 'faces' of Elizabeth Arden were Vendela Kirsebom during the 1980s, Amber Valletta to the mid-1990s, and Catherine Zeta-Jones. E. Scott Beattie became the companies chief executive officer (CEO) in March 1998, until Debra Perelman took over on May 23, 2018. On December 2, 2014, the company announced Karlina Caune would be the new face of the brand.[4]
Since Arden's death, some of the company's focus has shifted to the development of a number of fragrance lines. The company's signature fragrance is called "Red Door" named after their day spas which are called "Elizabeth Arden Red Door Salons". Other fragrance within their own line are "Fifth Avenue", "Green Tea", "Provocative Woman", "Mediterranean", "Pretty", "Red Door Aura" and their newest, "Untold". The company also holds the license to Britney Spears fragrances, as well as the Hilary Duff, Elizabeth Taylor and Mariah Carey fragrance collections. Juicy Couture's "Viva la Juicy", "Couture Couture", and "Peace, Love & Juicy Couture", and Justin Bieber and Taylor Swift's fragrance collections are recent additions to the Arden portfolio.[5]
In July 2012, as the first ever "Pin to give it" campaign on Pinterest, Elizabeth Arden aims to supply women with cancer with confidence boosting make up products. This is a part of the "Look Good Feel Better" campaign which the company has been a part of for several years. The LGFB is dedicated to help cancer patients to manage the appearance related side effects of cancer treatment.

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